10 Reasons to use Social Media Marketing in the Middle East

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Written by Muhammed Ali ‘Mali’ J

The Middle East, and the UAE in particular, has mostly been a retail intensive industry. Since manufacturing has limited opportunities here, majority of the goods sold in the region are imported FMCGs. Coupled with the fact that the services industry has seen a dramatic climb in the last 10 years, you can safely say that the end consumer has always been the focus

This raises the question of how to pro actively engage your end customer. In a market where traditional forms of marketing are saturated by competitors, a platform where your reach to the end consumer would be direct and unsaturated would be ideal. With the advent of Social Media in the last few years, a vast majority of end consumers are now on popular Social Media platforms like Twitter, Facebook, and LinkedIn.

According to Arab Media Outlook, 75% of the population of Lebanon & the UAE use Social Media platforms. For firms this translates as an untapped marketing prospect. Thus, amongst the many advantages of Social Media, a few that come to mind are:

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